Peace and prosperity, I'm Randy Brickhouse-Bey. Welcome to the Healthy Gourmet Coffee Guide. If you enjoy drinking coffee, then let me show you how you can use coffee to improve your quality of life. "Enjoy the fruits of your labor".
Let's answer the question right off the top. The coffee business is a lucrative opportunity. Coffee franchises are opening up in many towns and cities all over the world. Just recently, a Starbucks and three Dunkin Donuts opened their doors in my area. But you know what? It is an exhausting business to be in when you consider the long hours, health, safety regulations and employees needed to operate a successful coffee shop.
When potential franchisees first consider starting in this business; they are astonished by the profits being made. Those profits don't come easily. For a coffee shop to be successful it has to drive a sizable amount of sales to cover the fixed costs. These costs are very high because the business site needs to be in a shopping mall or on busy streets. Most of the money is going to cover you having your coffee shop located on prime real estate.
A coffee franchise needs a higher than average number of workers due to the amount of hours the business has to be open. Employee costs are very high and then there is the problem with keeping them. Most employees in a coffee shop are only on the job until they get a better job! This means that there is a consistent employee turnover and this can be extremely difficult to manage.
A coffee franchise usually offers more then just coffee. You could sell sandwiches, cakes, and other snacks. The regulations involved with marketing food to the public results in detailed records having to be kept.
Competition is fierce because of the ever growing popularity of coffee. The scientific studies on coffee being a healthy beverage has definitely changed the negative reputation coffee had in the past. Fast food franchises have joined the coffee craze. It would be safe to say most of us know about how McDonald's has entered the coffee market with their brand. Dunkin Donuts isn’t in the donut business. They’re in the coffee business, “America Runs On Dunkin”. However, it is still possible to make money with a coffee franchise, with careful preparation and the right strategy.
Having a brick and mortar coffee shop is a great opportunity, but me personally; I prefer having an online coffee business. This is substantially less expensive and time consuming. As always, enjoy your coffee.
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